August 24, 2007
Nellie & Joe’s – NEW LOOK, Same Great Taste!
Nellie & Joe’s is excited to announce that we will be transitioning our 16 ounce Key West Lemon andKey West Lime Juice into a new Colored PET Bottle. This packaging innovation has significant market appeal
and product functionality. |
Market Appeal
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New packaging creates a strong shelf presence.
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“Fresh” Onshelf
appearance will increase consumer trial and reduce product returns. |
| Product Functionality |
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Innovative packaging eliminates product exposure to harmful UV lighting. Although UV lighting does not
affect the freshness of the product, it is known to accelerate the natural browning process that occurs in
all NATURAL citrus products. |
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Improved product shelf life. |
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Nellie & Joe’s
Key West Lemon Juice
“NEW” COLORED PET BOTTLE
SAME UPC 084744004029
SAME Case Pack 16oz x 12
Kosher – Orthodox Union |
Nellie & Joe’s
Key West Lime Juice
“NEW” COLORED PET BOTTLE
SAME UPC 084744001011
SAME Case Pack 16oz x 12
Kosher – Orthodox Union |
Sincerely,
Scott Wainman
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